Gonagas is one of a few Sámi rap pioneers. He started with MJC, moved over to BWA, and is now a member of the premium Sámi rap group Áivan. Áivan rhymes from a broken soul in Sámi and Norwegian. The Sámi is an indigenous northern European population that have traditionally plied a livelihood around coastal fishing, fur trapping, sheep herding, and semi-nomadic reindeer herding. There are just around 10 people in the world rapping seriously in Sámi.